Erte - Romain de Tirtoff

On The Avenue Metropolis, Art Deco Screenprint by Erte

1985

Erté, Romain de Tirtoff, (1892–1990) was a Russian-born French artist and designer who is equally famous for his elegant fashion designs and his artwork, both of which capture the art deco period in which he worked. Diversely talented, Erté was born in Saint Petersburg to a distinguished family with roots tracing back to 1548. After moving to Paris, he secured his first substantial contract with Harper's Bazaar magazine, and thus launched an illustrious career that included designing costumes and stage sets. Between 1915–1937, Erte designed over 200 covers for Harper's Bazaar, and his illustrations would also appear in such publications as Illustrated London News, Cosmopolitan, Ladies' Home Journal, and Vogue. Erté flourished and was renowned in an array of fields, including fashion, jewelry, graphic arts, costume and set design for film, theater, and opera, and interior decor. After designing apparel for the French dancer Gaby Deslys, Erté went on to design costumes, program designs, and sets which were featured in the Ziegfeld Follies of 1923, many productions of the Folies Bergère, and George White's Scandals. On Broadway, the celebrated French chanteuse Irène Bordoni wore Erté's designs. His delicate figures and sophisticated, glamorous designs are instantly recognizable, and his ideas and art still influence fashion into the 21st century.