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Milton GlaserMilton Glaser Being Good Is Not Enough, SVA 1979 (Milton Glaser posters) 1979
1979
About the Item
Milton Glaser Being Good Is Not Enough 1979:
Vintage original 1970s Milton Glaser poster designed by Glaser for The School of Visual Arts New York, NY, where Glaser had served on the teaching faculty and board since the early 1960s. A classic 1970s Milton Glaser poster & design featuring a surreal & psychedelic like imagery.
Offset lithograph poster in colors.
30 x 45 inches.
Very good overall vintage condition with the exception of perhaps some minor signs of handling.
Vintage original print.
Milton Glaser stamp lower right; from an edition of unknown.
Literature:
Milton Glaser Posters.
Legendary graphic designer, illustrator, and art director Milton Glaser created some of the most recognizable iconography in America today —including the iconic I ♥ N Y logo —and countless posters and ad campaigns. Glaser changed the face of commercial art in the 1960s and ’70s, breaking with the conventions of modernism and drawing inspiration from a wide variety of art-historical and pop-cultural sources, from Art Nouveau to comic illustration and Chinese drawings. As a co-founder of New York magazine, Glaser designed its signature header, and his brightly colored illustrations graced dozens of glossy magazine covers. His promotional poster for _Bob Dylan’s Greatest Hit_s —a simple silhouette of the artist’s head with a colorful mop of thick, wavy hair —was endlessly reproduced, and its psychedelic aesthetic came to define late ’60s visual culture.
Related Categories
Vintage Milton Glaser posters. Milton Glaser prints. Pop Art. Paul Rand. Design Art. Typography. Graphic Design.
Text. Poster. Illustration. Popular Culture. Mid-Century Modern posters. Milton Glaser SVA. Psychedelic posters.
- Creator:Milton Glaser (1929 - 2020, American)
- Creation Year:1979
- Dimensions:Height: 45 in (114.3 cm)Width: 30 in (76.2 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:NEW YORK, NY
- Reference Number:1stDibs: LU354312546732
Milton Glaser
Milton Glaser may be best known for a 1977 doodle that became his hometown’s unofficial slogan: I ♥️ NY. But the Bronx-born graphic designer had many other successes during his nearly 70-year career, including iconic posters and prints and cofounding the groundbreaking design firm Push Pin Studios.
In the 1950s, American graphics tended toward a Swiss-influenced precision. Glaser, however, pulled from the whole of art history for his designs, inspired by his studies with the painter Giorgio Morandi while on a Fulbright scholarship in 1952. His famous Bob Dylan poster, a landmark of the psychedelic age, was inspired by a Marcel Duchamp self-portrait and the jewel-like colors of Islamic art.
A cofounder of New York magazine, Glaser went on to design for scores of other publications, and in 2009 he was awarded the National Medal of Arts.
In an instance of life imitating art, Glaser was asked to create the promotional posters for the final season of Mad Men, which aired in 2014 and 2015. “I could have walked in the door of that firm,” the designer told the New York Times of the fictional Sterling Cooper & Partners. “I knew those people.”
“There are three responses to a piece of design — yes, no and wow!” he said. “Wow is the one to aim for.” Glaser rarely, if ever, missed the mark. He died of a stroke in 2020.
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WE ♥ MILTON
The career of legendary graphic designer Milton Glaser has been varied and vast, from co-founding New York magazine and devising the iconic I ♥ NY logo in the 1960s and '70s up through creating the Brooklyn Brewery logo and Mad Men posters. And today, at age 86, he's still producing thoughtful, impactful and singular work.
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