How did Rolex get its name?

The story of how Rolex got its name was retold many times by co-founder Hans Wilsdorf. He claimed that a genie whispered the name Rolex in his ear while he was riding in a horse-drawn carriage in London. Although no one can be exactly sure how Wilsdorf selected the name, historians do agree that Rolex was likely chosen due to the fact that it is easy to pronounce in many languages. Find a diverse assortment of Rolex watches on 1stDibs.