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UnknownSave Fuel in the Kitchens Original Vintage Poster World War 2 Home Frontc. 1940
c. 1940
About the Item
To see our other original vintage public information posters, scroll down to "More from this Seller" and below it click on "See all from this seller" - or send us a message if you cannot find the poster you want. We have a whole series referring to environmental issues on the theme of "waste not want not" and caring for the environment and recycling.
Save Fuel in the Kitchens
Lithographic poster c. 1940
37x25cm
Printed for HMSO by Nathaniel Lloyd and Co for the Ministry of Fuel and Power
Energy was urgently needed to make bombs and fuel the vehicles of war. Britons were endlessly exhorted to save fuel; a message that has no less resonance today. The British population is thus encouraged to Save Fuel in the Kitchen. In Britain during World War II the Government encouraged fuel efficiency at all levels, for instance by the painting of a line on the inside of the bath to discourage the use of more than four inches of bathwater; this bath then to be used by the whole family. The energy thus saved could be used in building, transporting or powering war materials. The message remains as true today as during WW2 as environmental and green campaigners encourage us to save the world.
Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader. Other poster designers were also recruited in order to create similar messages.
- Creation Year:c. 1940
- Dimensions:Height: 14.57 in (37 cm)Width: 9.85 in (25 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:London, GB
- Reference Number:1stDibs: LU79536362012
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- ShippingRetrieving quote...Ships From: London, United Kingdom
- Return PolicyA return for this item may be initiated within 14 days of delivery.
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