Goyard Jaune Yellow St Louis GM Chevron Tote Bag NEW Gift

About the Item

Goyard Jaune Yellow St Louis GM Chevron Tote Bag Celeb Fave Brand New in Box. Store Fresh. Pristine Condition (with plastic on handles) Perfect gift! Comes with yellow Goyard sleeper and inner organizational pochette. This is the famous Goyard Chevron Tote in the celeb favorite Jaune colorway! This gorgeous warm yellow colorway is often seen on Khloe Kardashian, Hilary Duff, and Jada Pinkett-Smith. The GM St Louis is the ideal chic and easy tote! Comes with sturdy and comfortable white leather shoulder handles, as well as inner pochette for securing essentials. Measures approximately Length: 23" x Height: 13" Depth: 7" Very lightweight tote that is even wipeable with mild soap and water! The perfect tote by itself or to hold your birkins and kelly bags for travel. An ultra gorgeous and functional tote for shopping, errands, work, gym, the beach, and life.

Designer:

Goyard

Brand:

Maison Goyard

Place of Origin:

France

Period:

21st Century

Condition:

Seller Location:

New York, NY

Reference Number:

1stDibs: LU130222183282

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Goyard

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.

Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.