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What does Must de Cartier mean?

1 Answer
What does Must de Cartier mean?
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
Shop for Cartier Watches on 1stDibs
Cartier Panthère Vendôme 18 Carat Yellow Gold & Steel Round Watch
By Cartier
Located in London, GB
Get ready to fall in love with this spectacular wrist watch from the iconic Cartier Panthère Collection, expertly crafted from 18 carat yellow gold and stainless steel. The wonderfu...
Category

Late 20th Century Swiss Wrist Watches

Materials

Blue Sapphire, Gold, 18k Gold, Steel, Yellow Gold

Must De Cartier Tank Vermeil Manual Wind with Deployant Buckle
By Cartier
Located in New York, NY
This is an excellent condition Must de Cartier vermeil tank watch. This watch is powered by an in house Cartier manual wind movement. This ...
Category

Vintage 1970s Swiss Retro Wrist Watches

Materials

Vermeil

Cartier Panthère Ladies Stainless Steel Watch with Diamond Bezel 1320
By Cartier
Located in New York, NY
Diamond bezel has been set aftermarket with 100% natural diamonds in F color, VS/SI clarity. Watch has been professionally polished and does not have any visible scratches or blemish...
Category

Early 2000s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Cartier Tank Francaise 18k Yellow Gold Men's Watch W5000156 1840
By Cartier
Located in Dallas, TX
Cartier Tank Francaise 18k Yellow Gold Men's Watch W5000156 1840 - Automatic winding; date. 18k yellow gold case (28 x 32mm ). Silver guilloche dial with black Roman numerals. 18K Ye...
Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Yellow Gold

Cartier 18K Yellow Gold Faberge Tonneau Watch
By Cartier
Located in Dallas, TX
Cartier 18K Yellow Gold Faberge Tonneau Watch - Manual Movement. 18K Yellow gold ( 20mm x 27mm ). White dial with black roman numerals. Brown Cartier lea...
Category

20th Century Swiss Wrist Watches

Cartier by Piaget Lapis Lazuli and Diamond Ladies Wristwatch
By Cartier
Located in New York, NY
A rare limited edition Cartier by Piaget watch showcasing a lapis lazuli dial and a brilliant diamond bezel. Diamonds are approximately 2.50 ca...
Category

Vintage 1970s Unknown Wrist Watches

Materials

Diamond, Lapis Lazuli, 18k Gold, White Gold

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