Moschino Smiley
1990s Italian Shirts
20th Century Italian Shirts
1980s Italian Jackets
1990s Italian Sleeveless Shirts
21st Century and Contemporary Italian Crossbody Bags and Messenger Bags
21st Century and Contemporary Italian Blazers
21st Century and Contemporary Italian Blazers
1990s Trouser Pant Suits
1980s Italian Jackets
1990s Italian Tunics
1990s Italian Tote Bags
1990s Vests
1990s Italian Vests
Early 2000s Italian T-Shirts
1990s Italian Jeans
20th Century Italian Top Handle Bags
People Also Browsed
1980s Italian Anoraks and Parkas
1980s Italian Jackets
1990s Italian Blazers
20th Century Unknown Bolero Jackets
1990s American Cropped Jackets
1970s American Maxi Dresses
1990s Japanese Blouses and Tops
1990s Italian Aesthetic Evening Dresses
1980s Italian T-Shirts
1990s Italian Jackets
1990s Italian Blazers
1990s Bolero Jackets
1990s Japanese Casual Dresses
1980s French Jackets
1980s French Cocktail Dresses
1990s Italian Blazers
Recent Sales
1990s Italian Belts
1990s Italian Blouses and Tops
1990s Italian Jackets
1990s Italian Skirts
20th Century Italian Belts
1990s Italian Blouses
1980s Italian Jackets
1980s Italian Jackets
Late 20th Century Italian Novelty Bags
1990s Italian Jackets
1990s Italian Shoulder Bags
1990s Italian Blazers
1990s Italian Pencil Skirts
1990s Italian Pullovers
Late 20th Century Italian Blazers
1990s Italian Scarves
1990s Italian Suits, Outfits and Ensembles
1990s Italian Blazers
1980s Italian Shoulder Bags
20th Century Italian Blazers
1990s Unknown Duffel Bags and Carry-On Bags
1990s Italian Scarves
1990s Italian Skirt Suits
1990s Italian Jackets
1990s Italian T-Shirts
1990s Italian Pullovers
1990s Italian Trouser Pant Suits
1980s Italian Scarves
1990s Italian Cropped Jackets
1980s Italian Dinner Jackets
1990s Italian Tote Bags
1980s Italian Suits, Outfits and Ensembles
1990s American Pants
1990s Italian Pleated Skirts
1990s Italian Coats
1990s Italian Jackets
1990s Italian Dinner Jackets
1980s Italian Cropped Jackets
1980s Italian Jackets
1980s Italian Belts
Moschino Smiley For Sale on 1stDibs
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Moschino for sale on 1stDibs
The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
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