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Cachou Lajaunie 1922 Vintage French Advertising Poster, Leonetto Cappiello
About the Item
Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed lady smoking whilst confidently holding aloft her Cachou Laujaunie breath freshners. Another famous image by Cappiello - often called 'the father of modern advertising' because of his innovation in poster design.
Cachou Laujaunie, Created in 1880 by a pharmacist from Toulouse, France, Mr. Leon Lajaunieo to promote fresh breath and dental health. After more than a century of existence, the recipe developed by Leon Lajaunie is still the same.
Leonetto Cappiello (1875–1942) was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design.
Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the centre of the art world at the time. Cappiello's unique style revolutionised the field of advertising by incorporating bold colours, simplified forms, and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time.
Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment, and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.
This poster is sized 38 x 59 inches and sized in Rolled Linen-Backed Excellent Condition. It will be sent rolled (unframed).
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 59 in (149.86 cm)Width: 38 in (96.52 cm)Depth: 0.2 in (5.08 mm)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1922
- Condition:Additions or alterations made to the original: Linen Backed.
- Seller Location:Bath, GB
- Reference Number:1stDibs: LU2088339608802
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
About the Seller
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- ShippingRetrieving quote...Ships From: Bath, United Kingdom
- Return PolicyA return for this item may be initiated within 30 days of delivery.
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