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Red Grooms"Our First Brush With Red Grooms/ It Was Exciting!"1968
1968
About the Item
Red Grooms
"Our First Brush With Red Grooms/ It Was Exciting!", 1968
Paint brush with paint inside acrylic casing
11 × 3 1/2 × 2 inches
Unframed
This paint brush - with original paint - was Red Groom's first paint brush used to create the billboard, "Magic City of the West," for the Foster & Kleiser company on April, 1968.
(Foster & Kleiser was an American advertising company founded in 1901 that grew into the "West Coast's leading billboard company" - and became famous for its iconic billboards and collaborations with artists.)
In an Oral history interview with Red Grooms, 1974 Mar. 4-18, for the Smithsonian Archives of American Art, Red Grooms talked about the billboard he was commissioned to make for Foster and Kleiser. He said, "Now there was another project I did with Foster and Kleiser, the big billboard concern. I painted a big billboard in Chicago in 1968 [Magic City of the West], after I finished the Chicago piece, The Contemporary Art Museum, and really a guy by the name of Bernie Rogers—it was his brainchild to do this billboard. That was definitely a tie-in between the art community and this commercial concern, which needed the political clout to continue putting up the billboard because everybody was against eye pollution and stuff. Maybe more then than now. I don't know. It doesn't seem that anybody is talking about that so much now. But maybe they've gotten rid of the billboard... On LaSalle Street going close to the river. On the main thoroughfare there. It was up during the 1968 Democratic Convention. We had left so I don't really know what came of it..."
Perhaps, indeed, all that is left of the Magic City of the West is this memento the company created to celebrate its collaboration with Red Grooms.
- Creator:Red Grooms (1937, American)
- Creation Year:1968
- Dimensions:Height: 11 in (27.94 cm)Width: 3.5 in (8.89 cm)Depth: 2 in (5.08 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:New York, NY
- Reference Number:1stDibs: LU1745212751012
Red Grooms
Charles Roger Grooms was born in 1937 in Nashville, Tennessee, a city that, with its lively honky-tonk scene and the theatricality of the historic Grand Ole Opry, would later influence much of his work. Nicknamed for his ginger hair, Red enrolled at the Art Institute of Chicago in 1955. A self-proclaimed “restless and undisciplined student,” Grooms spent the next few years moving between schools and cities, including the New School in New York, Peabody College (now part of Vanderbilt University) in Nashville, and Hans Hofmann’s summer school in Provincetown, Massachusetts. Frustrated with the academic track and anxious to enter the New York art scene, Grooms abandoned formal education to focus exclusively on creating art and securing exhibition opportunities in his Chelsea neighborhood. There, he found quick success and a supportive circle of artists that became close friends and collaborators. From the start of his career, Grooms has worked in multiple media, from painting, printmaking, and sculpture, to installation art, filmmaking, and theatrical experiences known as “Happenings.” Much of his art blurs the boundaries between these different forms, such as his large-scale, carefully-crafted environments he calls “sculpto-pictoramas,” and smaller objects like Dalí Salad. In this example, Grooms combines silkscreened and lithographic elements with a wooden base and acrylic dome to create a three-dimensional portrait of the famous Surrealist artist. Grooms is perhaps best known for his colorful and comedic commentary on the culture, politics, and figures associated with the American urban environment and art historical traditions. Relying on satire and caricature, Grooms’ art has paid homage to a wide range of artists including Rembrandt, Auguste Rodin, Thomas Eakins, and Benjamin West, as well as national icons like Thomas Jefferson and Chuck Berry. Grooms’ disparate output is so difficult to classify that he has been compared to the influential Dada artist, Marcel Duchamp. Like Duchamp, Grooms often deliberately confronts the art world establishment, noting in 1974 that “it’s good to have . . . something to go against.” Despite his affinity for defying the mainstream, Grooms is routinely cited by scholars as one of the leading American artists of his generation and was honored with the National Academy of Design’s Lifetime Achievement Award in 2003. The subject of a 1984 mid-career retrospective exhibition held at the Pennsylvania Academy of the Fine Arts, the artist’s work can be found in public collections across the United States, including the Metropolitan Museum of Art, the Whitney Museum of American Art, and the Hirshhorn Museum and Sculpture Garden, as well as in many international museums. - The Johnson Collection, Spartanburg, South Carolina
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