De Beers Diamond, .40 cts., F/G, VS1-VVS Platinum Ring.
About the Item
- Creator:
- Ring Size:6.25 US, Resizable
- Metal:
- Stone:
- Stone Cut:
- Style:
- Place of Origin:
- Period:
- Date of Manufacture:2019
- Condition:
- Seller Location:Aspen, CO
- Reference Number:1stDibs: LU19220748342
De Beers
De Beers is among the world’s largest diamond suppliers by volume. Nearly one hundred percent of the company’s revenue comes from mining and producing diamonds, and today, De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far.
De Beers Mining Company was established as such in the 1880s by British businessman Cecil Rhodes. Initially, Rhodes provided water pumping systems to miners in South Africa before he began to purchase mines (by 1888, De Beers Mining Company owned nearly every mine in South Africa). Eventually, De Beers operated distribution and production of diamonds on a massive scale.
German-born industrialist Ernest Oppenheimer — founder of the Anglo American Corporation and a rival of De Beers in the diamond game — began to buy shares of Rhodes’s company as they became available in the early 20th century. Oppenheimer was owner and chairman of De Beers by the late 1920s.
De Beers has played a significant role in all parts of the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs. This system — the 4Cs being color, clarity, cut and carat weight — was established by former jeweler and founder of the GIA, Robert M. Shipley, and lays out the guidelines that determine how diamonds are graded. A lecturer with the Philadelphia, Pennsylvania-based advertising agency that worked with De Beers, N.W. Ayer & Son, traveled around the United States during the early 1940s to share guidance with jewelers on the 4Cs and on how to talk about diamonds with their clientele. The agency would play even a larger role in promoting diamonds in the years that followed.
Postwar engagement rings were intended to be simpler than those that preceded them — after the war, platinum was no longer reserved for military use and the precious stones in engagement rings were larger. In 1947, with the support of N.W. Ayer & Son, De Beers introduced the slogan “A diamond is forever” in a marketing campaign that emphasized a connection between diamonds and romance. This sparkling copy was penned by the agency’s copywriter Frances Gerety.
Newer engagement rings were designed with a focus on the beauty of the diamond, and the sale of diamonds soared. Diamond engagement rings became intertwined with the post–World War II marriage boom, which coincided with the ascension of specific diamond cuts.
Throughout the 1950s, ‘60s and ‘70s, De Beers expanded operations across the globe. In 1986 in a South African mine, the company unearthed the Centenary Diamond. One of the most famous diamonds in the world, the heart-shaped Centenary Diamond weighs 273 carats. It was unveiled in 1988 for the 100th anniversary of De Beers. Since the 1990s, rumors have swirled that De Beers sold the stone to a private buyer; the company will neither confirm nor deny the claim, citing client confidentiality.
In the early 2000s, De Beers opened stores in London, New York City, Hong Kong and elsewhere. The company is today leading an effort to prioritize philanthropic efforts as well as transparency in diamond origins.
On 1stDibs, find vintage De Beers rings, bracelets, necklaces and more.
- ShippingRetrieving quote...Ships From: Aspen, CO
- Return PolicyA return for this item may be initiated within 3 days of delivery.
- Platinum and Diamond Ring by De BeersBy De BeersLocated in Aspen, CODe Beers diamond solitaire platinum ring. The center prong set square cut diamond is very white - F/G (colorless to beer colorless), and very very slightly included. This very fine...Category
21st Century and Contemporary American Contemporary Solitaire Rings
MaterialsDiamond, Platinum
- De Beers Diamond Eternity Band in 18K White GoldBy De BeersLocated in Aspen, CODe Beers diamond and 18K white gold eternity band. The 38 bead set round brilliant cut diamonds are all colorless to near colorless (F/G), and very v...Category
21st Century and Contemporary American Contemporary Bridal Rings
MaterialsDiamond, White Gold
- Diamond Eternity Band in 18K White Gold by De BeersBy De BeersLocated in Aspen, CODe Beers diamond and 18K white gold eternity band. The 38 bead set round brilliant cut diamonds are all colorless to near colorless (F/G), and very very slightly included. This 18K...Category
21st Century and Contemporary American Contemporary Bridal Rings
MaterialsDiamond, White Gold
- Platinum and Diamond Fine Vintage Handmade Ring, circa 1960Located in Aspen, CODiamond and platinum ring, the diamonds, all fine brilliant cut, colorless to near colorless (F/G) and very slightly included (VS1), are well set in a dome creating a striking statem...Category
Late 20th Century American Contemporary Dome Rings
MaterialsDiamond, Platinum
- Fine Diamond and Platinum Vintage Handmade Ring, circa 1960Located in Aspen, COPlatinum vintage ring possessing fine diamonds. The diamonds, all fine brilliant cut, colorless to near colorless (F/G) and very slightly included (VS1), are well set in a dome creat...Category
Late 20th Century American Contemporary Dome Rings
MaterialsDiamond, Platinum
- Art Deco Platinum, Diamond and Ruby Ring, circa 1938Located in Aspen, COArt Deco Diamond, Ruby and Platinum ring made early to mid 20th century. This is a finely made platinum ring with 62 bead set well matched brilliant cut fine diamonds totaling an estimated 1.85 cts. The diamonds are all graded to be approximately H, near colorless, and very slightly included, VS1. The 22 fine natural vivid red rubies (probably from Burma), are channel set, and well matched in color and clarity. The estimated weight of the rubies is 1.10 cts. Totally there are 2.95 cts. of fine stones. The ring is unmarked, and acid tests platinum. The ring is a size 7.5 and can be resized. The ring is not just flat but slightly graduates out off the finger creating a three dimensional quality; that, with the strong color contrast of the brilliant white and vivid red come together to create a fine late Art Deco statement...Category
Mid-20th Century American Art Deco Wedding Rings
MaterialsDiamond, Ruby, Platinum
- De Beers Platinum Diamond Engagement Ring 0.52 Carat H/VS1By De BeersLocated in London, GBA stunning platinum diamond ring by De Beers from the Classic Collection. The ring features a round brilliant cut diamond within a four claw setting with a weight of 0.52ct, H in col...Category
21st Century and Contemporary Engagement Rings
MaterialsDiamond, Platinum
- De Beers Platinum Round Brilliant Cut Diamond Ring 1.04ct E/VS1By De BeersLocated in London, GBA platinum diamond ring from The Adonis Rose collection by De Beers. The central diamond weighs 1.04ct, is E colour and VS1 clarity. The centre stone is enhanced by the graceful diam...Category
21st Century and Contemporary Engagement Rings
MaterialsDiamond, Platinum
- Tiffany & Co. 1.25-cts. F/VS1 Diamond & Platinum Engagement RingBy Tiffany & Co.Located in San Francisco, CAWhen only the best will do! This extremely rare Tiffany & Co. platinum engagement ring is sure to please. Featuring a 1.25-cts round brilliant-cut diamond, F color and VS1 clarity, s...Category
21st Century and Contemporary Unknown Engagement Rings
MaterialsDiamond, Platinum
- Platinum Eternity Ring 4.54 cts Oval Cut Natural Diamonds F VS1Located in Miami, FLThis Eternity Platinum Ring features a stunning array of natural oval diamonds. Set in continuous loop around the band, these diamonds symbolize eternity and everlasting love. The pl...Category
2010s American Contemporary Wedding Rings
MaterialsDiamond, Platinum
- Tiffany & Co Round Diamond 0.61cts I VS1 Solitaire Platinum Engagement RingBy Tiffany & Co.Located in San Diego, CATiffany & Co Round Diamond Engagement Ring Style: Tiffany 6-Prong Setting Ref. number: 71788490/W12080820 Tiffany Diamond Certificate...Category
2010s Engagement Rings
MaterialsDiamond, Platinum
- 1, 05 cts G/VVS1 diamond ring in platinumLocated in PARIS, FRStones: Central diamond: 1.05 cts G/VVS1 and 2 trapezoid diamonds. Material: Platinum Weight: 5.3g Period: Recent. Size: 50 (free sizing) Certificate Ref. : 23984-24079Category
Early 2000s Solitaire Rings
MaterialsDiamond, Platinum